How do you get more paying customers?
This is the single most often asked question of me, hundreds, if not thousands of times over the 35 + years of my telecom career beginning in 1964 in Canada, and USA.
More recently, over the past 5 years while building a full time internet marketing business on line, these are the kinds of questions that have dominated in spite of the information overload of our technological times.
->> How do you effectively implement all the things involved to successfully market your own independent telecom business online.
->> How do you decide when to stop marketing campaigns that are not producing specific profitable results.
->> How do you get more new clients , and keep them
If you have been around telecom, and on line business at all, you already know there are many books and services about marketing available, but you always find lots of disconnected information about the topic when you search for your answers.
Specifically when you search for information about independent telecom consulting, you find little information except sales pitches by “Telecom Consulting Companies” touting their service and often their real business “selling telecom products”
I may be wrong, but it appears that a lot of telecom professionals have ended up trading their corporate career for an affiliation with yet another corporation as a “independent contractor” at some enormous startup or ongoing fee, rather than creating an independent business for themselves.
That is understandable, after all you were running the show, and as an independent telecom consultant found yourself unwilling or unable to gather the necessary support you needed to run any kind of serious marketing program and run your business at the same time.
There were mailings to do, web sites to build, advertising to plan, and presentations to clients to attend to, as well as do the actual technical work that you excel at
Without support, running a profitable consulting business can actually absorb all those hours and days you had dreamed about for leisure time.
What is your most burning question about what it takes to succeed in marketing your own telecom consulting business?