Running an internet marketing campaign is more work that it is actually thought out to be. There is more to a marketing campaign done through the internet than just having a website. Oftentimes, business owners do not want to be bothered by the nitty-gritty of running online marketing campaigns. That is why marketing consultants and service providers for businesses with internet presence are fast becoming popular.

Aside from the creative aspect of website design, consultants for internet marketing campaigns offer other services such as search engine optimization, link building, web content generation, and campaign analysis among others. These consultants can be hired to handle most aspects of online marketing campaigns. All the business owner has to do is to give them the general direction of the company as well as provide the budget for the campaigns. These consultants often work in tandem with a company’s marketing and advertising department.

When choosing your internet marketing consultant, make sure that you do your research. There are a lot of providers in the internet and some of them can turn out to me a misfit to your company’s objectives. Choose a consultant that you can trust to implement your campaigns for you. If budget is a consideration, choose one that has low service fees but can deliver innovative ideas for your marketing campaign. Some legitimate sites would even be affiliated with professional associations or have the necessary accreditation from a related industry agency. Choose your consultant wisely as they will serve as an extension of your company. More importantly, their work in your website has a great impact to the way your company is perceived by your general audience.

How do you get more paying customers?

This is the single most often asked question of me, hundreds, if not thousands of times over the 35 + years of my telecom career beginning in 1964 in Canada, and USA.

More recently, over the past 5 years while building a full time internet marketing business on line, these are the kinds of questions that have dominated in spite of the information overload of our technological times.

->> How do you effectively implement all the things involved to successfully market your own independent telecom business online.

->> How do you decide when to stop marketing campaigns that are not producing specific profitable results.

->> How do you get more new clients , and keep them

If you have been around telecom, and on line business at all, you already know there are many books and services about marketing available, but you always find lots of disconnected information about the topic when you search for your answers.

Specifically when you search for information about independent telecom consulting, you find little information except sales pitches by “Telecom Consulting Companies” touting their service and often their real business “selling telecom products”

I may be wrong, but it appears that a lot of telecom professionals have ended up trading their corporate career for an affiliation with yet another corporation as a “independent contractor” at some enormous startup or ongoing fee, rather than creating an independent business for themselves.

That is understandable, after all you were running the show, and as an independent telecom consultant found yourself unwilling or unable to gather the necessary support you needed to run any kind of serious marketing program and run your business at the same time.

There were mailings to do, web sites to build, advertising to plan, and presentations to clients to attend to, as well as do the actual technical work that you excel at

Without support, running a profitable consulting business can actually absorb all those hours and days you had dreamed about for leisure time.

What is your most burning question about what it takes to succeed in marketing your own telecom consulting business?

Consultative Selling and its cousin, SPIN selling, are newer generations of the “Needs Selling” of the 1960′s. They have been in vogue with salespeople for almost two decades – with good reason. In today’s business climate, Information Overload isn’t just a buzzword; people are overwhelmed with data. They may welcome assistance in tuning out the noise in order to tune into a viable solution to their problems. A concerned, helpful salesperson may understandably be embraced as an Advisor or Consultant.

The Consultative Selling Process appears well-suited to the needs and challenges of today’s customers. Yet, in my opinion, consultative selling is most often implemented in such a way that it’s merely a new name for the same old manipulative sales games.

Let’s start with nomenclature: A salesperson who refers to her- self as an Advisor or Consultant is essentially misrepresenting her true agenda – to earn a commission. A salesperson’s primary objective is NOT to ‘help’ her clients and customers- she wants to make money. If receiving money for her sales efforts were not possible, she would be doing some other kind of work.

Real consultants and advisors charge a fee for their advice. Good advisors make *their client’s* best interests paramount. How many salespeople frequently advise their clients not to buy their product or service, or to buy from their competitors?

By implication, advising encompasses full disclosure, including warnings about the ‘down’ sides of choosing an option. Most salespeople are very good at explaining the features and benefits of their products and services. How many salespeople disclose the detriments as well – without a prospect’s prompting? Those salespeople say that their job is to emphasize the positives. Some even acknowledge that they are telling “half-truths”. However, it is deceptive and unethical to “lie by omission”. For the typical salesperson, it’s just “part of the game.”

This same old sales game is often dressed up as “Probing for Problems and Solutions” in order to help the prospect. In reality, anything we sell must meet some of the prospect’s needs. It may be an explicit business need, such as reducing the volume of paperwork, or an executive’s implicit want, such as possessing the latest “must-have” gadget. There’s nothing wrong with selling something that someone wants to buy. However, it is deceptively manipulative to “probe for hidden problems” and “identify hidden pain” without disclosing your intentions, which are to *persuade* a prospect that your product or service will alleviate their newly discovered Pain. Furthermore, it is a very difficult and ineffective way to sell.

There is no probing for hidden needs in High Probability Selling. We won’t even give prospects an appointment if they merely know what their needs are, and are “really interested” in meeting with us. In High Probability Selling, we distinguish between Want and Need.

A small portion of the universe of businesses and/or people will need our product/service in the relatively near future. Those that want our product/service- right now- are High Probability Prospects. We will schedule appointments with them now.

Those who will want our product in the future are part of the viable prospect universe. Many of them will become High Probability Prospects in their own time, for their own reasons. The essential difference between Consultative Selling and High Probability Selling is that we don’t attempt to persuade, convince, or manipulate those prospects into Wanting. Selling that way almost always results in low closing averages. Although many may need what we’re selling, most will not buy until they decide they Want It Now. It’s not just semantics- a prospect either wants what we’re selling, or they don’t.

Another distinction between High Probability Selling and “consultative selling’” is Total Disclosure. In HPS, honesty and transparency are core tenets of the sales process. We trust and respect prospects, and require that prospects treat us with trust and respect as well. Practically speaking, we divulge the detriments as well as the benefits of our product/service. In turn, prospects must fully disclose their Wants, or requirements for doing business. At each step of the sales process, the prospect explicitly states their conditions for doing business, and agrees to purchase, if we can meet their requirements.

Ironically, salespeople who implement High Probability Selling usually act as advisors. Like a trusted advisor, High Probability salespeople practice total disclosure, divulging both the strengths and weaknesses of their offerings. Because we never pressure prospects into becoming buying customers, the selling process is relatively stress-free, as dealing with a trusted consultant should be.

What kind of salesperson are you? If you’re still pressuring and manipulating, this is probably reflected in your low closing rate. You may be playing the same old sales game while dressing yourself up as a Consultant. Maybe it’s time for you to get real about who you are and what you do.

Copyright 2006 High Probability Selling

An SEO consultant can not only handle your SEO needs but they will often have expertise in PPC advertising as well. Combining both these promotions will help you to increase your profits and get ahead of your competition.

They will help you in optimizing your site in the following ways:

• Meta tags: Meta tags will help the search engine spiders or bots to index your website. If you do these correctly it will help you to get a better position in the search engines.
• Optimize content: optimizing content is placing the keyword, or keyword phrase, for your article correctly so that you have from 3% to 4% keyword density in the article. This is acceptable for the search engine spiders to pick them up and will help you to get a better position in the search engines.
• Keywords: keywords and phrases are important in getting a good position in the search engines. An SEO consultant will help you to choose the best ones for your site.
• Linking: linking plays a key role in Page Rank and good positioning on the search engines. This is especially true for back links. An SEO consultant can help you to get quality back links to raise your Page Rank and be indexed well in the search engines.

An SEO consultant can help you with PPC in the following ways:

• Find the correct keywords: keywords are a critical factor in pay per click advertising campaigns. The choice of keywords will determine the success of your campaigns.
• Set up campaigns: setting up a campaign can be a little tricky and if you hire a consultant to do this you will be assured that it is done correctly. They will write the correct PPC ads for you, based on your main keyword or phrase for the campaign. Added to this they can make multiple ads and split test them to make sure which keyword or phrase is doing well and which ad is pulling the best.
• Choose correct bids: bidding is sometimes confusing. This will determine the position of your ad. Knowing which keywords are pulling best and bidding on them to adjust their position can be tricky. If this is not done correctly you can lose a lot of money and make only a few sales. An SEO consultant will understand the bidding and adjust it according to keyword performance.
• Maintain campaigns: it is very important to keep a vigilant eye on your PPC campaigns or you can lose a lot of money. Keyword performance is critical and it is important to keep an eye on your competition to get ahead of them. An SEO consultant is aware of all the parts of the campaign that need to be watched and will be able to take care of this for you.

In order to make the most out of these promotions it is necessary to be careful in your selection of an SEO consultant. Be sure they are reputable and are using white hat tactics to optimize your site. Do your research into their performance. If you can talk to them on a one on one basis about your business’s special needs this will be very good, as every business has unique needs, and the consultant will be able to discuss those needs with you.

Whether you need a major Web site overhaul, customized software or networking solutions, finding the right IT consulting company to handle your needs is key to producing the desired results and ultimately positively impacting your bottom line.

Finding a professional that delivers what they promise can sometimes feel like finding a needle in a haystack. If you are considering hiring an IT consulting company, conducting some background research can save you time and money in the long run.

First, it is a good idea to ask the consultant for multiple references and then be sure to call the references and follow up on them. Ask the references about the results they experienced and if the consultant was easy to work with. Also find out if they experienced any problems in dealing with the individual. If they have, ask for specific examples.

In many circumstances, it’s typically safer to work with someone that you sought out as opposed to someone that cold called you. While there are reputable consultants that engage in marketing and cold calling, most good consultants are typically too busy with referral business to cold call for new business.

Take the time to learn exactly what services the IT consultant is offering to you prior to seriously considering hiring them. Review proposals and contracts or agreements carefully, and be sure they spell out what services are included.

Any reputable IT consulting company will either have a consulting services agreement on hand or should not object to signing the contract you produce, once it is reviewed and agreed upon. IT consulting contracts are essential prior to entering into any type of business relationship with the company. This agreement will define the terms of the relationship between you and the consultant.

What it protects

IT consulting contracts and other consulting agreement contracts or statements of work, specifically define the terms of the working agreement and specify the work the contractor is to perform for your company. The contractor’s responsibilities to you are clearly outlined and payment terms are determined. Below are common provisions that are essential components of the contract as well as a general outline for what a statement of work should look like.

Agreement provisions:

* Scope of Services
* Price and Payment Terms
* Term and Termination
* Ownership of Intellectual Property
* Confidential Information
* Warranty and Disclaimer
* Limitation of Remedies
* Limitation of Liability
* Relation of Parties
* Employee Solicitation/Hiring
* Miscellaneous Provisions

General outline for statements of work:

* Preamble
* Project Background
* Scope
* Key Tasks and Milestones
* Project Deliverables
* Time and Cost Estimates
* Price and Payment
a. Invoices
b. Payment
* Project Organization and Personnel Requirements
* Supporting Documentation
* Expenses

Before hiring an IT consultant to provide services to one of the vital components of your business – your computer or your network – be sure to verify their credibility and have a solid contract in place. E-mails, oral agreements and other informal agreements will not provide you protection should the service not be delivered as promised.

Cinema all across the globe is becoming more and more popular and enhancement in technology is giving it the boost required to flourish. From music to videos, right down the small theatre plays, cinema is taking advantage of these things and providing a much better experience for its audience. But these audio and video systems are not easy to produce, and they often come with specifications that are highly sophisticated and expensive. This is a serious cause for concern for producers who are involved in the cinema production and who are looking forward to upgrading the cinema. Here comes the importance of a consultant for cinema. These consultants help cinemas during the transition period. Likewise, skilled employees can take the difficult systems and make them work more efficiently, or render the right kind of assistance required thereby.

Why are these people so important to cinema? To put it simply, they save producers from future problems that might occur if the system fails or does not do well. In case they know what the market status is or what is required out of them the producers can be proactive and make what is required thereby benefiting both the customers and themselves.

When things fail, it can get really expensive and that is exactly why it is ideal to have a consultant with you for support. This can save time and money in the long run, and hence investing in a consultant is ideal. What separates a consultant from the rest is that they have loads of experience and years and years of practice with judgment skills. They have been learning and practicing their skills since ages and hence can be blindly trusted upon. To launch a production without support from the expert consultants is not a good idea since failure is more likely than when you consult a technical advisor. The responsible thing to do in order to get the probability of success favoring you is by investing in wiser consultants. You can go online and search for them or ask other experienced professionals.

Going online is risky since you personally do not know the person hence go for word of mouth since you can rely on that individual blindly. Therefore the best choice is to look for a good consultant to launch your cinema than not doing it and losing all that you have invested in your cinema. You must keep in mind that their wisdom and experience will enable the cinema to sail through.